Many of us are familiar with the situation when training courses, programs or lectures turned out to be unfruitful, and the time and money spent were simply thrown away. This book will help you take a fresh look at the learning process. It sets out in an accessible form, clearly and structuredly the basic principles of pedagogy and the foundations of cognitive psychology, after learning which you can structure your learning so that it becomes as useful and exciting as possible for everyone without exception. The book will be of interest not only to teachers, lecturers and HR, but and everyone who encounters presentations, reports and any other forms of information delivery in everyday life. Published in Russian for the first time. In which we learn that it is not always a matter of knowledge, and also that there is no need to cross the abyss on shaky bridgeIn which we learn that listeners don't have to be like us, and the importance of decluttering In which we learn that buildings can learn too, and that it's worth letting listeners drive rather than just ride in the passenger seat In which we we learn that we need to put things in order in our memory, and that riding a bicycle up a mountain is not the right decision. In which we learn how to talk to an elephant. In which we learn that we shouldn’t give mittens in the summer and that a map will not hurt listeners. In which we learn that no one you don’t want to go uphill all the time, and if you don’t give your listeners a rest, they will do it anyway. In which we learn that experience is sometimes not the best teacher, and also that the elephant is a creature of habit. In which we learn that some kitchen stoves are more cunning. than others, and also what you should remember about accessibilityIn which we say: “Thank you for being with us!”