The titles of the chapters of this book are tattoos. This is a set of principles and rules, tested by many years of practice of a successful manager, his everyday and organizational experience. These are simple and vivid stories about how and why you need to do business if you want to succeed. Behind each of these chapters are meaningful actions, someone’s pain, torment, joy, successful and unsuccessful experiences, layoffs and leadership, and most importantly, the desired result. Read to get exactly that!