Recommended reading for people involved in the process of creating commercial projects (advertising videos, promotional clips, vines). The book breaks down the full cycle of creating a product image, point by point, based on the book’s author’s many years of experience. The book can be considered both a step-by-step guide for application, and a work for in-depth familiarization with the technical and ideological components of the process. For producers, cameramen, screenwriters, technical specialists, etc.