Drawing on a decade of research and interviews with 80 executives, The Samsung Way has created the first comprehensive guide to the innovative management principles that transformed a small technology company into one of the world's most successful brands. Formulated by Chairman of the Board of Directors Lee Gong-hee, "The New Management Initiative" laid the foundation for the implementation of the "three paradoxes of Samsung management": balance between size and speed, diversification and specialization, combination of Eastern and Western management cultures. Professional insights and practical advice from Samsung insiders make the book " The Samsung Way" is an invaluable guide to managing innovative companies for mid- and senior-level executives of commercial companies and government agencies, as well as entertaining reading for inquisitive minds interested in strategies for achieving success.