Aleksey Nedozrelov sees his task as helping people to successfully realize their deep potential in the conditions of modern civilization. The book is written in a professional and easy language at the same time, which provides equal reading pleasure for both specialists and everyone interested in social and personal psychology .The book wonderfully reflects various aspects of working with the internal resources of the psyche, from breathing psychotechniques and self-hypnosis to working with the deep processes of the unconscious. The section on marketing communications allows a professional to implement unique methods of influencing thinking and feelings, building a system of social and marketing communications. The book touches on strategies for searching for meaning, ways to mobilize personal potential and ways to solve psychological problems that are widespread in our society as components of the problem of the lack of meaning in life. The author proposes a system of myth-modeling - the formation of a comfortable model of the world both for an individual (in psychological practice) and for target audiences and society as a whole (in social and marketing communications). Options for modeling mental processes and coding skills and abilities, as well as ways to successfully achieve life goals are considered. Methods for integrating the processes of the unconscious to activate the deep resources of the body and psyche are determined. Practical recommendations are offered for solving problems of psychotherapeutic influence and modeling marketing communications.