The novel “99 Francs” is a vicious satire on the advertising business, mercilessly exposes this crazy and full of vicissitudes world, in which everyone despises each other and human resources are so mediocrely wasted... Beigbeder’s novel is provocative, written in the spirit of the times and very polemical. It became a real highlight of the literary season, and its author, fired from an advertising agency on the eve of publication, left the world of advertising to immediately enter the world of bestsellers.