Frederic Beigbeder, an all-European literary star, actor in the world bestsellers “99 Francs”, “Love Lives for Three Years”, “Windows on the World”, “Romantic Egoist”, has become famous over the years for his scandalous visits to Russia - with stormy adventures through nightclubs and trendy bars of both capitals. It was about Russia that he wrote his new novel. Its release in France turned into a colossal scandal. Beigbeder returns to the stage his own double - the hero of the novel “99 Francs” named Octave Parango. A successful and cynical advertiser is now coming to Russia: he is looking for a new “advertising face” for the global giant of the cosmetics industry. Swirling in a whirlwind of snow, beauties and cocaine, Octave unexpectedly falls selflessly in love. In moments of despair, he confesses to a familiar priest in the Cathedral of Christ the Savior, simultaneously commenting on his adventures. “The Ideal” is an inside-out confessional novel in the “Russian” key, a paradoxical and ironic text about a world subordinated to the dictatorship of fashion, glamor and refined debauchery. And also about love: according to Turgenev and Beigbeder.