S. V. Tsvetkov’s book “Prince Rurik and His Time” is one of the first detailed studies on this topic in historical literature. This work analyzes all existing versions of the origin of Rurik and the Varangians, convincingly proves his South Baltic Slavic roots, shows not only his conquests and achievements, but also highlights many everyday aspects of life of that time, the formation and development of cities, international trade and the formation of the Russian nation .The rich illustrated material presented in the book and based on archaeological data helps to better experience the atmosphere of that time. The book is intended for both specialists and a wide range of readers.