Physiology of excitement
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Unconventional methods of managing consumer preferences (shocking, intrigue, event promotions, etc.) are analyzed in terms of “physiological” mechanisms; There are many non-standard creative solutions in the field of creating excitement. For students, teachers of economic universities, as well as all those who are interested in marketing problems.
FL/898400/R
Data sheet
- Name of the Author
- Сергей Пашутин Борисович
- Language
- Russian
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Unconventional methods of managing consumer preferences (shocking, intrigue, event promotions, etc.) are analyzed in terms of “physiological” mechanisms; The...