Every company owner wants to receive a high rate of profit without making much effort. How to make sure that consumers come to the store again and again and are always satisfied? How to make the company's products and brands very popular? How to achieve all this without making large investments and without attracting highly paid specialists? We must use marketing for the lazy. This tutorial offers simple algorithms for finding mutual understanding with consumers and building sales promotion programs. Here you will become familiar with methods of conducting basic marketing research and organizing passive sales. The simplest recipes for business development are in this book.