Agile marketing. Hacker practices for effective business
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From the book you will learn how the agile methodology developed in the IT field is applied in marketing. Agile allows marketers to respond more quickly to circumstances, experiment, and reduce the risk of failure by responding quickly to change.
FL/556371/R
Data sheet
- Name of the Author
- Скотт Бринкер
- Language
- Russian
- Translator
- Игорь Лейко
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From the book you will learn how the agile methodology developed in the IT field is applied in marketing. Agile allows marketers to respond more quickly to c...