The relevance of this manual is due to the enormous importance of business communication in people’s lives (during a business meeting, correspondence, telephone conversation, etc.). In this publication, special attention is paid to the image of a business person, his manner of behavior in everyday life, in public speeches and during business negotiations. The issues discussed in this publication are fully consistent with the curriculum. The manual is intended for students of universities and colleges studying the discipline “Fundamentals of Business Communication,” as well as all those who are interested in the rules of business communication.