What is the secret of successful stores? The right range? Good location? The key factor to success is the right mindset and understanding of the business. Most store owners have a “retail mindset”, for them everything is explained by good and bad days: sometimes it’s thick, sometimes it’s empty. They do not manage sales, but simply wait for clients to bring their money. On the contrary, “business thinking” implies management and control, when unpredictable sales become a manageable system. This book is a set of specific tools, by implementing which you can build a system at times increase sales.