Complex sales are a long and multi-step process that requires patience and skill. Do you know how to build a complex sales strategy? How effectively are you searching for and attracting clients? What questions do you use to get them interested? How successful are you in negotiating price? Andrey Anuchin, an experienced salesman, business coach and certified teacher at the Adizes Institute, literally lays out various rules and sales techniques in his book. Structured theoretical material, supported by examples and stories from the life of a master of his craft, is what makes “A Simple Book about Complex Sales” special.