A book on marketing for entrepreneurs in Russia and the CIS countries from practitioner and marketing expert Evgeniy Smely. Main feature: about “complex” marketing in simple words with examples and specific tools from the author’s practice, so that any entrepreneur can understand them. Who it is suitable for: – Entrepreneurs with a personal income of up to 5 million ₽; – New and experienced marketers (the latter for structuring knowledge ).The book talks about: – Trends until 2025; – Fundamental marketing, which every entrepreneur should know. It also reveals the topic of how to become a market leader in Russia and the CIS. According to reviews, it is often called “a manual that should always be on hand.” table of an entrepreneur or marketer" and the value is much higher than its price. By reading the book and implementing as many tools from it as possible, you will most likely save tens of thousands or millions of rubles on advertising. At the same time, the business will grow. The book contains several links to useful materials that are many times more valuable than the cost of the book.