Yuri Gugnin is an author of articles for Forbes, Entrepreneur, RBC and other international publications, a speaker at world conferences on business management and financial technology. Since 2007, he has created more than 10 startups, of which he sold one and corporatized another and brought it to the European stock exchange. The main idea of the book: business management is the management of subtle energies, ideas, people, their expectations and emotions. A lot of attention is paid to why the company operates in the first place, and what influences the awareness of this mission.