In business, a coach is a person who, as in sports, must help us mobilize our resources to achieve our goal. Making each employee believe in themselves, reaching the peak of their capabilities and thus taking the organization to a qualitatively new level are the main tasks of a professional business coach. Achieving business results by training and developing employees in the process of work is much more valuable both for the employees themselves, and for managers, coaches and the entire organization: it is the ability to learn that is the key to the survival of the organization. The concept of non-directive coaching developed by the author is successfully used today in many companies around the world.