We used to think that processes and management are something boring and dull, while startups are dynamic and exciting, where there is no place for any rules. However, just the opposite is true: the creation of a startup should be subject to a clear methodology that has strictly defined steps.The main idea of the "lean start-up" method developed by Eric Rees is to quickly test new product ideas on real consumers and constantly adjusting the business model so that you start large-scale investments only when the idea is confirmed by facts.Those who have already read this book say this about it: if you are an entrepreneur, immediately drop everything, sit down and read ! And do not be confused by the words "business from scratch" in the title. There are entrepreneurs in spirit in different companies, and any business, both small and large, needs to be able to constantly analyze the business model and make adjustments in time.Contents:Preface p>IntroductionThe Origins of the Lean StartupPart I. Vision. Chapter 1. Getting StartedChapter 2. DefinitionLean Startup for 7,000 PeopleChapter 3. LearningGoing to Market >Value or Loss?Chapter 4. ExperimentsBreak the Vision into PartsCity LaundryPart II. Getting behind the wheelChapter 5. JumpGenchi genbutsuChapter 6. TestingMVP for a single client< p>MVP and QualityChapter 7. EvaluationInnovation Accounting for IMVUVanity Metrics: A CautionCohort Analysis and split testingThree AspectsChapter 8. PivotInnovation Accelerates ProcessStartup Runway To make a turn or not to change courseFear of the turnWhat are the turnsPart III. Gaining SpeedChapter 9. Batch SizeSmall Batch ApproachLarge Batch SnowballingPick-up >Chapter 10. GrowthThree Mechanisms of GrowthThe Mechanism of Viral GrowthProduct/Market FitChapter 11. Adaptation The Wisdom of the Five WhysGetting StartedHow to Move to Small BatchChapter 12: Creating Innovation p>Creating a platform for experimentationManagement portfolioEpilogue: no wasteOrganizational superpowersIn conclusion

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