You have another brilliant idea! But can you enlist the support of the right people to make it happen? How to infect others with your idea? In the corporate world, this is one of the most understudied topics. At the same time, the art of persuasion is a key skill of a creative person. This book will teach how to properly present their ideas to everyone who has difficulty with a presentation, from beginners to professionals.Published in Russian for the first time.