Working with partners and sponsors for events is a systematic process that hides many nuances and pitfalls. How to create a working commercial proposal? How to negotiate with partners? What do you need to give your partner to make him want to come back, and how to do this? What are the nuances of working with barter? The answers to these and many other questions are revealed in detail in the book. For a broader and more complete coverage of issues of working with partners for a long time, the book contains several interviews with organizers and experts in the field of partnership and sponsorship. Who is this book for: • for specialists in working with partners in companies; • for event managers and everyone involved in organizing events; • for small, medium and large businesses; • for representatives of event agencies and associations. The publishing layout is saved in PDF A4 format.