What distinguishes people who achieve excellent results in their business from everyone else? Why do many of us remain strong averages, while those with whom we started become world-class professionals? Can we even lay claim to something outstanding or is this the lot of a select few? What determines our success? Education? Experience? Ambition? Talent? The author of this book, columnist and editor of Fortune, is sure: talent (as well as all of the above) has nothing to do with it! Extraordinary results are achieved by people who practice in a specific way in their chosen field of activity - this is proven by solid research. And this “conscious practice” described in the book is available to absolutely everyone. Here is the new Russian edition of Jeff Colvin’s bestseller. Previously, the book was published under the title “Outstanding Results. Talent has nothing to do with it!”