The paradigm of social constructivism analyzes the sociological, cognitive and psychological mechanisms and strategies of communication management as a discursive support for the strategic activities of influential actors. The presented material corresponds to the programs in the areas of “Political Science”, “State and Municipal Administration”, “Advertising and Public Relations”, “Journalism”. For researchers, graduate students, undergraduates, students of advanced training and professional retraining institutes, as well as for communication managers with the public, marketers and political strategists.