Why do some companies prosper while others lose business? The Internet has become the most important promotion tool today. Much depends on the methods by which you, web studios or advertising and PR agencies promote your business. These methods are often unethical, illegal and simply wrong. For example, promoting an online store is fundamentally different from promoting an online publication.

As a result, owners of Internet resources lose huge profits every day.

This book is the first attempt in our country to talk about all effective methods of advertising and PR on the Internet. The author, editor-in-chief of the Russian PR Portal, has successfully used these methods in his work over the past 9 years. In addition, the book will help you independently formulate what you want from your own website.

The publication will be useful for both Internet specialists and beginners.