Do you know that Charles Darwin was not the first to formulate the principles of natural selection? This was done by an unknown Patrick Matthew. Alas, the latter did not have enough weight in scientific circles to authoritatively present his work. Therefore, another scientist entered history.In order not to end up in the situation of Patrick Matthew, you need to develop a personal brand. Nadezhda Kobina and Elena Starostina are aware that not every strong expert has a heart for public speaking or round-the-clock recording of stories. The authors identified 21 internal barriers and, taking them into account, developed a unique system of personal brand building. It will suit every person who has embarked on the path of publicity.This book contains tables, graphs and illustrations in the form of a PDF file, which you can download from the audiobook page on the website after purchasing it.

For Apple devices, a computer with iTunes installed is required to play the file correctly.