Once upon a time, in times of big budgets, advertising was a fun preserve with its own absurd rules. In this world, one could catch a postmodern wave, fill up on cocaine and roll all the way to the shore, maneuvering between the wishes of clients. But the wonderful era has passed, budgets have become smaller, and marketing has finally dealt with creativity. It was at this boring time that he, Herman, appeared on the scene, an overweight copywriter in his forties on the verge of divorce from his more successful wife Katrin. You can no longer catch the wave; you don’t know where to crawl along the shore with poor health and financial difficulties. Until it turns out that it was he, Herman Tretyakovsky, who was elected as the new Prophet by the secret order of the Templars. Now he has to truly get off the ground and save the human race. But will a simple senior copywriter decide to undertake a feat for the sake of immortality?