In Greek, charisma means "gift of the gods." Many believe that this is an innate quality, and they perceive a charismatic person almost as a superhuman. The author of this book, a coach and visiting lecturer at Stanford, Yale and Harvard Universities, argues against conventional wisdom and, moreover, undertakes to prove that charisma is a set of social skills that can be developed through methods and exercises. In her opinion, anyone can become a charismatic person. Of course, if he wants to and puts effort into it. The author believes that if charisma were an innate quality, people throughout their lives would constantly fascinate and inspire others. But this is not so - just compare the recordings of Steve Jobs' early speeches with his latest public addresses.Following the author's smart, deep and sometimes unusual advice, you need to remember that you can learn a lot, but the warmth and warmth inherent in a charismatic personality genuine interest in the interlocutor should always be inherent in you and come from within.

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