This is a book about designers and for designers - a frank conversation about painful issues. At first it existed in the form of an online diary, which was rewritten and illustrated for publication on paper. Yana Frank shares her thoughts about the profession, offers answers to the “eternal questions”: should a designer be able to draw, is there an ideal customer, where to get fresh ideas, what is the difference between plagiarism and working with material. The author's recipes for saving projects from failure can also be used as a guide on how to ruin any good undertaking. The book was first published in 2006.