Working in SMM is like chess: it requires speed, strategy and tactics. Alas, there are as few good specialists in this field as there are great chess players, and many companies manage their pages on social networks somehow, simply because it is customary to conduct them. This book is the most complete, up-to-date and fun textbook on SMM. From it you will learn not only how to grow a group of thousands (this is not difficult), but also how to turn its participants into an active and loyal core of the audience. How to properly plan work on your page, how to get people to react to your content, comment and participate in everything you come up with, in a word, how to make social networks profitable! The book is based on real examples and illustrated with screenshots with detailed explanations by the author of what was done poorly and what was done well.