When it comes to generating ideas, we often hold ourselves back. Each of us has an internal censor that is called upon to endlessly polish our thoughts so that, God forbid, we do not look stupid and generally fit into society. But what if we are faced with complex problems and traditional solutions lead us to dead ends? How to get out of the stupor and find a non-trivial solution? Mark Levy offers a simple but very effective technique - freewriting. He used it for many years to solve business problems, generate ideas, write articles and books. Previously, the book was published in Eksmo under the title “Freewriting. Modern technology for finding creative solutions.”