In the book that you are holding in your hands, the author popularly, with many fascinating and impressive examples, reveals the secrets of the art of manipulation and methods of protection against manipulation, explains the intricacies of advertising and political technologies that allow you to manage the emotions and behavior of social groups and segments of the population.A .N: “Chewing gum and politicians are sold according to the same principles, only what is called a slogan in advertising of goods is called a slogan in political advertising - that’s the whole difference...” Today, the value of intelligence far exceeds the value of material resources, and Alexander Nikonov teaches, how to apply it in practice, achieving the desired effect - in relationships with people, in a career, in advertising or in elections. The book will help the thoughtful reader manage his own choices. And who to be - a victim or a hunter, a follower or a leader - is up to you!