In The Great Divide, Joseph Stiglitz continues the theme he began in the bestseller “The Cost of Inequality”: he examines the relationship between consumer demand and competitive supply. With his characteristic mixture of passion and clarity, the author challenges the position that inequality and the superiority of the rich is an inevitable axiom. Stiglitz examines the economy from Reagan to the crisis of 2008, exposing the neoliberal laws of lobbyists and their destructive impact on the well-being of society. The strategy that the author proposes is based on the simplest law of economics: success is possible only if the supply and demand curves coincide.