This book is not only a comprehensive practical guide to motivation, but also its source. Mark McGuinness knows all about the problems of talented people. A famous poet and successful coach, he has been helping professionals from all over the world cope with creative crises, procrastination and disappointment for 20 years, as well as build a career and make money doing what they love. His rational approach and deep understanding of the psychology of creativity make this book an invaluable guide for anyone who is ready to follow their dreams. Published in Russian for the first time.