"Product placement - Technologies of hidden advertising" is a book that reveals the secrets of effective use of product placement in the modern media space. The author investigates how to influence the audience by absorbing advertising into the content, rebuilding it as a necessary component of the plot. In addition, the book examines the ethical aspects of the use of hidden advertising in the media and the principles of correct identification. Thanks to this book, the reader will be able to better understand how advertising is absorbed into the content, and how it is possible to use this mechanism to improve the effectiveness of communication with the audience.