Can traveling by public transport be enjoyable? It’s unlikely, most of us will say, based on our own sad experience. Moreover, Russia is no exception in this regard. So in North America, as the author of the book Darrin Nordahl testifies, the population for the most part perceives public transport as a necessary evil and considers it the lot of losers. However, the current situation can and should be corrected. In particular, the author proposes a specific plan of action with the aim of luring convinced motorists out of their personal cars. To do this, you need to make public transport so seductive that traveling on it is a pleasure - use inventive marketing, change the design of buses, turning them into stylish and unusual ones, adapt the entire infrastructure “from door to door” to passengers - from leaving the house to the point of departure. appointments. The author explains in detail how to make the movement of cyclists on city streets like a walk in the park and protect them from traffic flow - then cycling will be a joy! And finally, it is necessary to create a “paradise for pedestrians” in the form of so-called full streets, where drivers, passengers, cyclists and pedestrians will be equal. Fantastic, you say. Reality, the author asserts, citing examples of how original solutions attract people to public transport.