Business leaders are accustomed to fierce competition. Without fighting for quality, for a lower price, for better functionality, sustainable profitable growth cannot be achieved. As a result, business turns into an endless battle, reminiscent of a fight between hungry dogs. Leonard Sherman analyzes the approaches of world-famous classics of management - Michael Porter, Bruce Henderson, Clayton Christensen - and comes to the conclusion that the already described management methods and tools often do not help companies get out of the crisis or achieve leadership. After all, competitors are armed with the same weapons. The author suggests choosing a different strategy. When everyone around you is fighting like dogs, it’s worth trying to take a “cat” approach and achieve your goal in a different way. Using examples of the creation of great products in recent years, Sherman teaches how to avoid the pitfalls of direct competition - be smarter and more creative, avoid “dog fighting” and resort to cat strategy, violating the generally accepted rules of classical management