The IKEA Saga is based on numerous interviews with the “father” of the company, Ingvar Kamprad. This book tells the story of a man who single-handedly founded a small company, which later turned into a huge company with a worldwide reputation. Today IKEA is successfully conquering the Russian market. Once born on an old farm in Sweden, this company now meets the most stringent demands of modern buyers. Every year, more than 400 million people visit 220 IKEA stores in 33 countries. But first they look with interest at the IKEA catalogues, which have a circulation of 160 million copies. You will learn how, thanks to his unique business qualities, Ingvar Kamprad's most cherished dream came true. Conquering the Russian market was not an easy task for him. You will read about how the history of this “love” relationship developed in one of the chapters of the book. This is more than just a story about business - it is a guide for those who want to become entrepreneurs and succeed.