The rules of the game for marketers have changed irreversibly, once and for all. Those who don't learn this today risk becoming hopelessly obsolete tomorrow, says Ryan Holiday, chief marketing officer of American Apparel and author of the international bestseller Trust Me, I'm Lying! Next-generation megabrands like Dropbox, Facebook or Twitter without spending a single dollar dollar on traditional marketing, cracked the market with non-standard actions and found the shortest paths to the consumer. How to repeat their success? How to achieve explosive growth in the popularity of your product? How to turn your success into a virus? Ryan Holiday shares techniques that work for small startups and large companies. It's time to stop guessing what people want. Stop wasting time, effort and money. Forget the old scripts, act like real hackers. Holiday is not offering a set of tools, but a new way of thinking. Don't launch your product until you read this book! Translation: Pavel Mironov