You need to present information briefly, clearly, and intelligibly. No one will listen to boring verbosity. There is so much information now that it is practically worthless, but the client’s attention is more priceless than ever. And to get this attention, you don’t need much: learn a few simple rules and apply them correctly. Learn to make memorable presentations for corporate clients with the help of a new book by Dmitry Lazarev, a popular business coach and leading expert in visual communications. The author examines all the key issues of preparing and conducting a presentation, the main goal of which is to sell a product, service or idea. Having comprehended a huge array of foreign books on the topic and selected the best recommendations from them, Lazarev adapted them to Russian reality and the Russian mentality, added his own long-term observations, thus creating a unique book that will become a storehouse of valuable advice for people whose income and career depend on their skills effectively attract corporate clients.