Today, 60% of the population do not trust advertising, while almost everyone trusts emotional advice from friends. In an era when a wedding video on YouTube can be watched by 50,000 people in a few minutes, and a witty phrase on Twitter can be reposted by millions, it’s time to take a new look at social networks, interactive online services and popular sites. The authors of “The Dragonfly Effect” chose the loudest Internet cases, studied sensational promotional campaigns (there are stories about Barack Obama, lives saved, magic coupons and wonderful startups that instantly became legendary), and based on them we developed a special approach to creating a marketing strategy in the virtual world. If you want to promote a product, service or non-profit project via the Internet and do it in a high-class manner, then... we invite you to fly!