In today's high-tech society, multifunctionality is becoming an integral part of life. We check email while cooking dinner, write text messages while bathing a child, and look at the screens of electronic devices much more often than into the eyes of our loved ones. With an endless list of must-dos and a busy schedule, it’s impossible not to get scattered. This is distraction - an irresistible desire not to miss a single detail and the inability to focus on what is most important. You can’t live like that, says Rachel Macy Stafford, an experienced teacher and mother of two daughters. More than five years ago, she started a blog that started a whole movement. Hands Free Mama is the digital society's response to finding balance in an information-oversaturated, perfection-obsessed world. This does not mean a complete rejection of technological advances. This does not mean giving up work and various kinds of obligations. This only means the ability not to miss the short moments of sincere communication that life offers us: to give a loved one undivided attention, leave washing and cleaning for later and run with the children in the rain, live here and now, a full, meaningful life despite all the distractions that throw up the world around us.