Many people believe that charisma is a unique quality that a lucky few possess from birth. Yes, their magnetism and charm are undeniable, they evoke delight and a desire to follow them. But is this enough for professional success? Viewing charisma as a set of skills that can be learned as a result of developing certain behaviors, the author shows what charismatic leadership is, why it is important, and what can be done to become a charismatic and therefore effective leader. You will learn what components charisma consists of, how to develop the necessary qualities - authenticity, strength of personality, goodwill, determination, persuasiveness, why charisma is meaningless without empathy, how to build relationships and influence colleagues and clients, and much more. Charismatic leadership is a vital asset in any organization, especially in this age of the Fourth Industrial Revolution, where soft skills are almost more in demand than technical ones. This book will help you set goals and achieve phenomenal results.