This is a book that should have appeared on the market not today, but much earlier. Because this is exactly the kind of manual that Russian copywriters have definitely been lacking for a long time. And not only for them, but for everyone working in the domestic advertising market. How many mistakes could have been avoided over the past years using the advice and recommendations given by the author of this book. But you can’t get back what you lost, but the future—with the advent of the “Copywriter’s Handbook”—seems brighter. The main part of the Handbook was written a long time ago. Only a few additional chapters on the Internet bring it up to date. But in fact, Sugarman’s book has no time limits - it can and should be read today and tomorrow. The outstanding American copywriter, who ranks with such advertising personalities as David Ogilvy, John Caples, Leo Barnett, quite rightly asserts that despite technological changes, despite the development of television and the Internet, the basic advertising approaches remain unchanged. How consumers remain unchanged are, first of all, people themselves, with all their human inclinations and weaknesses.