Only the paranoid survive
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The success of any company depends on the ability of its managers to act correctly in crisis situations. The author of the book “Only the Paranoid Survive,” Andrew Grove led Intel during the most difficult moments in its history, when the question of the company’s existence was being decided. The story of overcoming the crisis described in the book, caused first by the appearance of Japanese competitors on the market of memory modules, and later by an error in the Pentium processor, has become a textbook and is used in business schools as an example of effective action. However, this book is not only the story of Intel to Andrew Grove, who made a unique career in the high technology industry and having deep knowledge in this area, managed to summarize the experience of not only Intel, but also companies such as IBM, Compaq, ATT and others, creating a kind of textbook on business management in crisis situations. He introduces the concept of a “strategic turning point” - those situations in which the usual balance of power in the industry completely changes. The author tells how you can recognize such moments from the first minor changes in the business environment and what you should do to lead your company out of the crisis. His recommendations are not the advice of a theoretical professor, they are all extremely practical and tested in real business. The book “Only the Paranoid Survive” will be of interest to the widest audience, since the problem of survival in a crisis is always relevant for Russia.
Data sheet
- Name of the Author
- Эндрю Гроув
- Language
- Russian
- Translator
- Мария С. Шалунова