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10 principles of strategic event management. How to create events that come back
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This is the first and only publication in Russian that describes a strategic approach to organizing business events, with examples, cases and practical solutions.
The book is intended both for experienced professionals in the event industry who want to increase the effectiveness of their events and their attendance in the long term, and for beginners who seek to use modern approaches to organizing business events and improve their skills.
BK/57438054/R
Data sheet
- Name of the Author
- Матей Виктория
- Language
- Russian
- Age
- 12
Reviews
Grade
Олександр
02/21/2022
02/21/2022
10 принципів стратегічного івент-менеджменту - це справжня скарб
Ця книга є важливим додатком до бібліотеки будь-якого професіонала івент-індустрії, незалежно від рівня досвіду. Автори детально розглядають стратегічний підхід до організації заходів, надаючи не лише теоретичні знання, але й практичні поради, кейси та приклади. Читаючи цю книгу, ви зможете не лише підвищити ефективність своїх заходів у майбутньому, а й розширити свій кругозір у галузі стратегічного івент-менеджменту. Рекомендую цю книгу як для тих, хто вже має досвід в івент-індустрії, так і для початківців, які тільки починають свій шлях у цій цікавій галузі!
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This first and only edition in Russian language, describing the strategic going near organization of business measures, with examples, кейсами and practical...