The book by Vyacheslav Kornev invites the reader to look into the exotic world of modern ideology. In recent years, ideology has successfully navigated the collapse of great isms, growth crises and the challenges of new technologies. Today it flourishes magnificently in electronic fields: in social networks, advertising, cinema. The volatile aerosol ideology is carried by viral particles (memes) with the help of our voluntary likes and reposts. Ideology no longer knocks on closed doors. It is always already there - with us and at home.

The book is addressed to a wide range of intellectuals interested in modern philosophy, politics, cultural studies and specifically criticism of the ruling ideology.