Most likely, you have an electronic mailbox (perhaps more than one). Otherwise you would not be holding this book in your hands. Today, almost every second urban resident of Russia has an email address. But despite all the convenience of this method of communication, businessmen today have little idea how to use this tool to attract clients. The most entrepreneurs can do is bombard their potential clients with low-quality spam. This book is not about spam, but about marketing. To get a loyal client, you will have to establish a dialogue with him. E-mail marketing is one of the fastest and most widespread ways to establish this kind of communication. Your own newsletter is similar to your own media, with the difference that here you do not tell world news, but sell your goods or services. Today this tool is undervalued, and yet 56.8% of all sales in the Western segment of the Internet occur through E-mail . At the same time, E-mail marketing requires minimal investment to start your mailing list, and the return on investment can reach 400%! Where else have you seen such a powerful way to advertise and sell your services? After reading this book to the end, you will master one of the most effective and reliable tools for finding and attracting clients.