The Koreans have managed to do what we have so far failed to do. Somehow, unnoticed, the words entered our lives: Daewoo, Samsung, LG, Hyundai... South Korea lives among us, but remains, as it were, invisible. We know little about its inhabitants, who accomplished the feat of jumping from a state of poverty to today's prosperity in 25 years. Who has heard for certain about the “Korean economic miracle”? And if its main secret is the Koreans themselves, then what are they like? Andrey Lankov, a famous Russian Korean scholar, talks about this, who managed to draw such a collective portrait of the people of Korea that becomes a real discovery for Russians. The proposed new book is one of those that, having begun from any page, you can read without stopping. Written vividly and captivatingly, it is built like a mosaic panel from many bright short essays. Armed with the practical information contained in this book, you can safely plan both a tourist and business trip to South Korea. Using knowledge about the Korean mentality, you will become “one of the people” in any company - from street vendors to professors. Addressed to the widest audience.