A smell carries not less information, than sound or image, taste or touch. A smell can cause the most powerful emotions, richest associative row, push away or tempt. Science, studying smells, can not unriddle until now, as it works.The book of the American specialist on аромамаркетингу tells about what a smell is begun with, about chemical compositions, converting a smell into a perfumery, about raw material for a perfumery, natural and artificial, vegetable and animal - and even about an explosive that perfumers went hunting for one and a half centuries back. you hear about new molecules with span-new smells from that make not alike compositions on anything, in fact a perfumery very rarely exposes the source of the inspiration| finally, about the role of chemists and physicists, played by them in science about aromas. An author illustrates a narration the examples of aromas, accomplishing revolutionary revolution in the world of perfumery, created by the best "noses" for the last century. A book is addressed to both the specialists in area of aromas and all, who is interested by the riddles of sense of smell.