The world goes across from the economy of product to the economy of service. The system of access on subscription experiences a boom, the milliards of users all over the world choose her exactly.Success of Apple, Netflix, Adobe, Microsoft, is with that the leaders of these giants understood: a subscriber is more valuable than valid for one occasion client - he brings in a regular return. To be successful in this new world, companies must be transformed.From a book you know, as a business model works on subscription, how to apply her in your company and why клиентоориентированность is your main trump.you will be able:"Brilliantly! Book on the economy of subscription for progressive businessmen aspiring to go in step with time. I especially recommend those, who is sure, that in his industry a subscription business model is not applicable" - Софья Квашилава, general producer Okko Entertainment.In the format of a4.pdf is stored publishing layout.