Final qualification work (master's thesis) of a student at the Russian State University for the Humanities, program “Classical Russian Literature and the Current Literary Process in the Sociocultural Context.” Scientific supervisor – E.I. Vorobyova (Vezhlyan), date of defense - July 3, 2020. The work examines the literary site Litnet. The author describes the site’s place in Russian book culture and the site’s interface, analyzes the interaction between authors and readers, identifies ways to form an author’s reputation, and examines the features of the genre structure and texts belonging to the most popular genres. Based on all the analyzed phenomena, the convention is described as a set of meanings that is formed on the Litnet portal. The work uses the methods of Web Studies, sociology of literature, theoretical poetics and sociocultural approach.